Making the Jump to Hyper (Casual) Space
Team AdInMo is a big fan of Pocket Gamer Connects (we were at the first one in 2014 in London, back in the days when you could shake hands with people) Last month’s digital version wasn’t quite as much fun, but held just as much insight. Our resident game designer Nathan Ball checked out some of...
What developers think about InGame Advertising
What developers think about InGame Advertising We teamed up with the guys from Pocketgamer.biz to support their annual mobile games developer trends survey. Download our latest paper featuring previously unreleased findings from the study with an exclusive look at the monetization and InGame...
Off The Rails… and In The Game
Kwalee integrates AdInMo’s InGame Ads into hyper-casual hit Off The Rails More than a quarter of mobile game developers plan to start monetizing their free-to-play games with dynamic in-game advertising in the next six months, according to a recent industry survey carried out by Pocketgamer...
PG .biz Roundtable: The New Rules Of In-Game Advertising
In this year’s Pocketgamer Mobile Games Developer Trend Report new monetization models were named as the number one priority in the 12 months ahead with 46.3% developers citing dynamic InGame advertising as a key opportunity for 2021. AdInMo is hosting a roundtable to bring together industry...
Mobile Games Developer Trends Survey 2020: 10 key takeaways
What a year it’s been! First developers and publishers had to navigate the global pandemic. Then came the IDFApocalypse! To try to make sense of 2020 and understand what lies ahead, AdInMo has partnered with PocketGamer.biz to bring you the Mobile Games Developer Trends Survey 2020. You can...
We’re hiring an SDK developer
Job Description – SDK Developer (Unity + Unreal), Full-time / Permanent, Edinburgh Are you not entertained? Love free-to-play games? Hate all those ads? We do too, and we’re doing something about it! We are: AdInMo is the leading Dynamic In-Game Advertising platform for mobile, AR...
Techstart Ventures backs in-game ad platform AdInMo in $500K seed funding round
AdInMo appoints ex-delta DNA co-founder Chris Wright as Chief Technology Officer 20th, May 2020, Edinburgh: AdInMo, the programmatic ad platform for video games, has secured a $500K investment round led by Techstart Ventures, a leading investor in start-ups across Scotland and Northern Ireland,...
Staying at home: the staggering worldwide impact on the digital games industry
Amid the Covid-19 crisis, spending on digital gaming has reached record highs of $10.8bn in March 2020 with mobile gaming contributing more than 50% of this total at $5.7bn. This comes as no surprise as many individuals are using gaming as a positive source of entertainment and keeping connected...
(Un)Reachable Markets
How Parade Media used AdInMo to get their TV products in front of elusive audiences. The Problem Like most media companies, independent TV distributor Parade Media relies on a multi-channel distribution strategy to engage those audiences that just don’t watch traditional linear TV anymore....
Why In-Game Advertising Sucks
In-game advertising sucks. That’s not news, but it bears repeating. It doesn’t just suck in the same way that, say, dodgy used car salesmen or “cheese-flavored product” do either, where one party profits wildly while the rest of us get shafted. It’s as frustrating for advertisers as it is for...
Developer Case Study – TinyBit Studios
TinyBit Studios is a mobile games developer based in Kharkiv, Ukraine’s tech capital. Huge names such as Plarium, Gameloft, and G5 Entertainment have located regional studios in the city - a ringing endorsement of Kharkiv’s deep pool of game development talent. We worked closely with TinyBit’s...
AdinMo vs. The Status Quo – Why Dynamic In-game Ads are the Future
When traditional digital advertising formats such as video and banner ads first became available within mobile apps, they were seen as game-changers. Giving users the capacity to interact directly with ads via clickthrough and, crucially, giving advertisers the capacity to measure those...
The Observer Effect – How Clicks Changed Advertising
In physics, the Observer Effect theory tells us that observing a phenomenon necessarily and inevitably causes that phenomenon to change. This most commonly refers to instruments of measurement interfering with the results of an experiment. In advertising, the ways that we have come to measure...
How Dynamic In-Game Ads Change the Game
Introduction The value of native advertising lies in its adaptation of tradition. These ads bring the strengths of traditional (and more impactful) advertising formats to game worlds populated exclusively by standard digital formats. Billboards, posters and shop window displays have captured our...
Considering Simpson’s Paradox in Mobile Advertising
Benjamin Disraeli (British Prime Minister 1874–1880) is said to have coined the phrase “There are three kinds of lies: lies, damned lies, and statistics.” Improper use and understanding of statistics can lead to poor marketing decisions. An example of this is Simpson’s Paradox, a phenomenon in...