Visible but not annoying. The new rules of in-game advertising
We recently held a virtual roundtable. Our CEO Kristan Rivers joined Niki Chana Publisher Partnerships at Verizon Media, Nathaniel Barker Director of Business Development at Kolibri Games, Julien Bourhis VP of Operations at Homa Games in a lively session moderated by the editor of Pocketgamer.biz...
AdInMo strengthens its senior team with COO and VP Engineering appointments
AdInMo strengthens its senior team with COO and VP Engineering appointments AdInMo, the InGamePlay™ brand advertising platform, today announced two senior appointments, with Joanne Lacey joining as Chief Operating Officer and Konstantine Rybnikov as VP Engineering. As well as overseeing...
Why mobile will be the key to unlock in-game advertising in 2021
With ad budgets under increased scrutiny in this tumultuous year, mobile advertising has fared well, with a 71% increase in global ad spend year-on-year reported in Q2 2020 - and it’s mobile gaming apps attracting the lion’s share of that spend. A third of the world’s population (2.5 billion)...
Team AdInMo’s predictions for 2021
It’s that time of year when it’s normal to reflect, wrap-up the year and make the odd prediction (read: wild stab in the dark) for the next year. 2020 has of course been an exceptional year globally. We all need something to look forward to so we’ve skipped the wrap up and instead give you Team...
It’s going to be the best Christmas ever, for in-game advertising
The ‘golden quarter’ is usually exemplified by retailers and luxury brands throwing huge budgets at extravagant festive ad campaigns. But amid soaring Covid cases, national lockdowns and travel restrictions, rising unemployment and uncertainty over Brexit, advertisers have slashed marketing...
AdInMo extends supply-side network with Mobfox integration
AdInMo integration opens new channel for Mobfox clients to target mobile gaming AdInMo, the mobile InGamePlay Brands Ads platform, has completed an integration with global programmatic advertising SSP, Mobfox, extending AdInMo’s supply-side network and providing Mobfox’s global advertiser clients...
What developers think about InGame Advertising
What developers think about InGame Advertising We teamed up with the guys from Pocketgamer.biz to support their annual mobile games developer trends survey. Download our latest paper featuring previously unreleased findings from the study with an exclusive look at the monetization and InGame...
Off The Rails… and In The Game
Kwalee integrates AdInMo’s InGame Ads into hyper-casual hit Off The Rails More than a quarter of mobile game developers plan to start monetizing their free-to-play games with dynamic in-game advertising in the next six months, according to a recent industry survey carried out by Pocketgamer...
Mobile Games Developer Trends Survey 2020: 10 key takeaways
What a year it’s been! First developers and publishers had to navigate the global pandemic. Then came the IDFApocalypse! To try to make sense of 2020 and understand what lies ahead, AdInMo has partnered with PocketGamer.biz to bring you the Mobile Games Developer Trends Survey 2020. You can...
We’re hiring an SDK developer
Job Description – SDK Developer (Unity + Unreal), Full-time / Permanent, Edinburgh Are you not entertained? Love free-to-play games? Hate all those ads? We do too, and we’re doing something about it! We are: AdInMo is the leading Dynamic In-Game Advertising platform for mobile, AR...
Techstart Ventures backs in-game ad platform AdInMo in $500K seed funding round
AdInMo appoints ex-delta DNA co-founder Chris Wright as Chief Technology Officer 20th, May 2020, Edinburgh: AdInMo, the programmatic ad platform for video games, has secured a $500K investment round led by Techstart Ventures, a leading investor in start-ups across Scotland and Northern Ireland,...
Staying at home: the staggering worldwide impact on the digital games industry
Amid the Covid-19 crisis, spending on digital gaming has reached record highs of $10.8bn in March 2020 with mobile gaming contributing more than 50% of this total at $5.7bn. This comes as no surprise as many individuals are using gaming as a positive source of entertainment and keeping connected...
(Un)Reachable Markets
How Parade Media used AdInMo to get their TV products in front of elusive audiences. The Problem Like most media companies, independent TV distributor Parade Media relies on a multi-channel distribution strategy to engage those audiences that just don’t watch traditional linear TV anymore....
Why In-Game Advertising Sucks
In-game advertising sucks. That’s not news, but it bears repeating. It doesn’t just suck in the same way that, say, dodgy used car salesmen or “cheese-flavored product” do either, where one party profits wildly while the rest of us get shafted. It’s as frustrating for advertisers as it is for...
Developer Case Study – TinyBit Studios
TinyBit Studios is a mobile games developer based in Kharkiv, Ukraine’s tech capital. Huge names such as Plarium, Gameloft, and G5 Entertainment have located regional studios in the city - a ringing endorsement of Kharkiv’s deep pool of game development talent. We worked closely with TinyBit’s...
