InGamePlay breast cancer awareness campaign targets young and male mobile gamers
UK cancer charity Walk the Walk's in-game advertising campaign sees 58% take or plan to take action, with a 24% increase in likelihood to donate among male audience AdInMo, the InGamePlay brand advertising platform, has published the results of a mobile in-game advertising campaign by Walk the...
Rovio VP of advertising Jarkko Rajamäki discusses in-game ads approach
As part of our #InGameAdMonth with Pocketgamer.biz we spoke to Rovio’s VP of advertising Jarkko Rajamäki to learn more about the publishing giant's in-game advertising and how developers can take advantage of the new opportunities being created by the format. Rovio was a pioneer in mobile gaming...
Designing for InGamePlay Brand Ads
Download V3 of our Integration Guide AdInMo’s InGamePlay brand ads are seamlessly integrated into mobile games. Crucially our ads are click-free which means they don’t interrupt gameplay and actually help player retention. It’s a great incremental monetization channel that keeps players (and...
Meet AdInMo at Pocketgamer Connects Digital #7
Sadly not in London, but we're still looking forward to Pocketgamer Connects Digital #7. We've got some great sessions as part of the Growth Track and the AdInMo sales & design teams will be available all week to chat about all things InGamePlay. Monday 12th July is Growth Track Day Session 1...
Rethinking In-Game Advertising: an interview with Saurav Dutta from InMobi
As part of Rethinking InGame Advertising month we take a dive into a PocketGamer.biz interview surrounding the ongoing evolution of in-game advertising with Saurav Dutta, the Director of Product Marketing at InMobi Saurav's insights allow us to find out more about the numerous ways in which...
More Hyper than Casual: The Changing Face of Hyper Casual Games
Featured Images, Left to Right: Fat 2 Fit! (VOODOO, 2021), Count Masters (Freeplay, 2021), and Run of Life (VOODOO, 2021) If you’re involved in the mobile games industry, then you won’t have been able to escape the influence of hyper casual games in recent times. Despite this, it’s still...
Walking the Walk of Mobile InGame Advertising
On Wednesday 9th June we will be previewing the results of recent InGamePlay brand advertising campaign with breast cancer charity Walk the Walk to IAB members as part of IAB UK's Gaming Week. We're honoured to be joined by the CEO of the charity Nina Barlough CBE along with our research partners...
Player Insights 2021
What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a detrimental effect on the player...
Developers want ads that don’t piss players off!
Our CTO Chris Wright recently took part in a fireside chat at Pocket Gamer Connects to discuss the potential of InGamePlay brand advertising. He was joined by Hannes Hultgren, CSO at Impact Unified and the discussion was moderated by Dave Bradley from Steel Media. Part of Pocket Gamer's Growth...
Vulcron and AdInMo partner to monetize mobile multiplayer game
Developers of hit first person shooter Pixel Strike 3D release Android and IOS updates featuring InGamePlay brand ads. AdInMo, the mobile InGamePlay™ brand advertising platform, today announced a deal with Vulcron to integrate InGamePlay brand ads in its hit multiplayer first person shooter Pixel...
Fireside Chat @Pocketgamer Digital 6: AdInMo and Impact Unified
Join us on 19th April at Pocket Gamer Connects Digital #6 when our CTO, Chris Wright and Hannes Hultgren, CSO from Impact Unified, will be chatting to Dave Bradley from Steel Media to discuss the potential of InGamePlay brand advertising. What is InGamePlay brand advertising and how does it differ...
Mobile Games in a Data Democracy
As technology advances, the role that data plays in game development, particularly for mobile games, has grown to the point where it cannot be ignored; It’s as integral to success in the current climate as any other aspect of development. It’s unsurprising, then, that at the recent GDC Showcase...
Playing cards? Drinks cans? Balls? Where will your in-game ad go?
Interview with Chris Wright, CTO at AdInMo When thinking about contextual mobile game ads, developers have to answer one fundamental question: where should the ads go? There are some obvious answers. If it's a racing game, create some trackside banners and put them there. The problem is, not every...
InMobi – the time is right for ‘mobile product placement’
Interview with David DiAngelo, VP of marketplace development at InMobi Anyone who has seen the movie Castaway will know what product placement is. Tom Hanks stars as a FedEx employee. He flies on a FedEx plane. He opens a lot of FedEx packages. This is a particularly flagrant example, but the...
TinyBit Studios – Annoying ads ‘bite the hand that feeds you’
Interview with Mark Currie, Development Operations Director at TinyBit Studios In a consumer survey by Google, 69 percent of people surveyed said they were motivated to install ad blockers by annoying or intrusive ads. This was quite a shocking thing to publish – from a company that makes around...