More Hyper than Casual: The Changing Face of Hyper Casual Games
Featured Images, Left to Right: Fat 2 Fit! (VOODOO, 2021), Count Masters (Freeplay, 2021), and Run of Life (VOODOO, 2021) If you’re involved in the mobile games industry, then you won’t have been able to escape the influence of hyper casual games in recent times. Despite this, it’s still...
Walking the Walk of Mobile InGame Advertising
On Wednesday 9th June we will be previewing the results of recent InGamePlay brand advertising campaign with breast cancer charity Walk the Walk to IAB members as part of IAB UK's Gaming Week. We're honoured to be joined by the CEO of the charity Nina Barlough CBE along with our research partners...
Player Insights 2021
What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a detrimental effect on the player...
Developers want ads that don’t piss players off!
Our CTO Chris Wright recently took part in a fireside chat at Pocket Gamer Connects to discuss the potential of InGamePlay brand advertising. He was joined by Hannes Hultgren, CSO at Impact Unified and the discussion was moderated by Dave Bradley from Steel Media. Part of Pocket Gamer's Growth...
Vulcron and AdInMo partner to monetize mobile multiplayer game
Developers of hit first person shooter Pixel Strike 3D release Android and IOS updates featuring InGamePlay brand ads. AdInMo, the mobile InGamePlay™ brand advertising platform, today announced a deal with Vulcron to integrate InGamePlay brand ads in its hit multiplayer first person shooter Pixel...
Mobile Games in a Data Democracy
As technology advances, the role that data plays in game development, particularly for mobile games, has grown to the point where it cannot be ignored; It’s as integral to success in the current climate as any other aspect of development. It’s unsurprising, then, that at the recent GDC Showcase...
Playing cards? Drinks cans? Balls? Where will your in-game ad go?
Interview with Chris Wright, CTO at AdInMo When thinking about contextual mobile game ads, developers have to answer one fundamental question: where should the ads go? There are some obvious answers. If it's a racing game, create some trackside banners and put them there. The problem is, not every...
InMobi – the time is right for ‘mobile product placement’
Interview with David DiAngelo, VP of marketplace development at InMobi Anyone who has seen the movie Castaway will know what product placement is. Tom Hanks stars as a FedEx employee. He flies on a FedEx plane. He opens a lot of FedEx packages. This is a particularly flagrant example, but the...
TinyBit Studios – Annoying ads ‘bite the hand that feeds you’
Interview with Mark Currie, Development Operations Director at TinyBit Studios In a consumer survey by Google, 69 percent of people surveyed said they were motivated to install ad blockers by annoying or intrusive ads. This was quite a shocking thing to publish – from a company that makes around...
Mobile games trends 2021: key takeaways from MEF’s webinar
AdInMo’s CEO Kristan Rivers recently participated in a industry discussion hosted by MEF and moderated by Omdia’s Senior Games Analyst George Jijiashvili, discussing key trends in mobile games. He was joined by Jonathan Stringfield, VP Global Business Marketing, Measurement & Insights,...
AdInMo & SmartyAds partnership connects programmatic buyers to InGamePlay brand advertising opportunities
Advertisers of SmartyAds can now access AdInMo’s global mobile games ad inventory across all Smartphone devices to better engage the hard-to-reach Gen-Z and Millennial audiences. We recently announced a new partnership with a global programmatic advertising ad tech provider, SmartyAds. This...
YT Branding Group – Ad measurement was great; now it’s a curse
Interview with Yvonne Tocquigny, partner at TY Branding Group “Half the money I spend on advertising is wasted; the trouble is I don't know which half”. This sentence, attributed to department store owner John Wanamaker, has become a legendary comment on the fundamental problem of advertising....
AdInMo SDK launches on the Unity Asset Store
New Design Clinic invites developers to benchmark InGamePlay Brand Advertising monetization potential AdInMo’s InGamePlay™ brand advertising SDK from is now available to all mobile game creators via the Unity Asset Store, the global marketplace where game developers source third party assets,...
Connecting DOOH advertisers with mobile gaming audiences
Partnership extends Lemma’s online Digital Out Of Home network into mobile games and boosts AdInMo’s reach in key Asian gaming market AdInMo, the InGamePlay™ brand advertising platform, today announced a partnership with Lemma, the largest programmatic Digital Out of Home Network (DOOH). The...
“Gamers are not who brands think they are”
On 18th February our CEO Kristan Rivers will participate in an industry panel hosted by the Mobile Ecosystem Forum looking at the top trends for mobile games in 2021. One of his fellow panellists will be Jonathan Stringfield, Global Business Marketing from Activision Blizzard Media who recently...
