Download the results of the Developer Trends Survey
The one constant in the global games market is change. Very little remains static in a rapidly evolving industry being pushed forward by new technology, new markets, and the seemingly endless demand for new gaming experiences.We are delighted to see (for the second year running) this study...
PocketGamer Roundtable
What will be the winning monetization mix in 2022? According to the forthcoming 2021 Pocketgamer Mobile Games Developer Trends Survey, a quarter of mobile game developers will try at least one new monetization method in the next six months. Expert speakers will share their insights on why it’s so...
Learn How to Design In-Game Ad Placements at PocketGamer Connects Digital #8
Team AdInMo is back at Pocket Gamer Connects this month and our resident Head of Game Design, Nathan Ball, will be sharing best practice recommendations for developers looking to integrate in-game advertising into their games.How to design in-game ad placements Imagine if you could have the best...
Meet Team AdInMo at Gamesforum London
Team AdInMo is really excited to be attending Gamesforum London IN PERSON! We’re looking forward to connecting with industry peers for a focused day of discussion on mobile game ad monetization. Our CEO Kristan Rivers will be part of one of the key discussions of the day: Ad Monetisation in a...
Not Just a Game Anymore: Can NFT enabled Play-To-Earn Games transform the Landscape of Work and Play?
To say that the emergence of NFT technology has been a point of contention of late would be selling the story short; you’d be hard-pressed to find anyone without a strong opinion on the topic. It’s a simple idea in principle: NFTs are essentially title deeds made of code, forged on the blockchain,...
August Developer Shoutout
Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These are the developers pioneering the use of immersive ads in their games and reaping the monetization...
AdInMo’s Top 10 Games from Pocket Gamer Launchpad #5
Ranging from the familiar to the obscure, from the weird to the wonderful, and most things in between, we’ve compiled our 10 favourite games from the latest edition of Pocket Gamer’s Launchpad, an event which showcases new and soon-to-be-released mobile games.10: Behind the Frame Developer: Silver...
What do giants of gaming and advertising think about in-game advertising?
We recently hosted a superstar panel at Pocket Gamer Connects Digital #7 where our CEO and co-founder Kristan Rivers chatted to Jarkko Rajamäki, VP of Advertising at Rovio and Marcin Lewandowski, Account Director for Publicis Groupe. InGame Advertising is a new ad format and in order for this to...
The Multi-Faceted Matter of Mobile Monetisation
Last month our CTO Chris Wright took part in a lively panel discussion with a stellar cross-section of industry talent at Pocket Gamer Connects Digital #7. The panel was moderated by Dimoso Founder Jacki Vause, and addressed the topic of ‘How to Optimise Revenue and Retention for your games’. This...
Team AdInMo is on a Mission
Team AdInMo is on a mission to make brand advertising experiences in mobile gaming better for all stakeholders - developers, advertisers and most importantly players. We're looking for new blood in both our tech and commercial teams to help us on our journey to scale our InGamePlay adtech and join...
InGamePlay breast cancer awareness campaign targets young and male mobile gamers
UK cancer charity Walk the Walk's in-game advertising campaign sees 58% take or plan to take action, with a 24% increase in likelihood to donate among male audience AdInMo, the InGamePlay brand advertising platform, has published the results of a mobile in-game advertising campaign by Walk the...
Rovio VP of advertising Jarkko Rajamäki discusses in-game ads approach
As part of our #InGameAdMonth with Pocketgamer.biz we spoke to Rovio’s VP of advertising Jarkko Rajamäki to learn more about the publishing giant's in-game advertising and how developers can take advantage of the new opportunities being created by the format. Rovio was a pioneer in mobile gaming...
Designing for InGamePlay Brand Ads
Download V3 of our Integration Guide AdInMo’s InGamePlay brand ads are seamlessly integrated into mobile games. Crucially our ads are click-free which means they don’t interrupt gameplay and actually help player retention. It’s a great incremental monetization channel that keeps players (and...
Meet AdInMo at Pocketgamer Connects Digital #7
Sadly not in London, but we're still looking forward to Pocketgamer Connects Digital #7. We've got some great sessions as part of the Growth Track and the AdInMo sales & design teams will be available all week to chat about all things InGamePlay. Monday 12th July is Growth Track Day Session 1...
Rethinking In-Game Advertising: an interview with Saurav Dutta from InMobi
As part of Rethinking InGame Advertising month we take a dive into a PocketGamer.biz interview surrounding the ongoing evolution of in-game advertising with Saurav Dutta, the Director of Product Marketing at InMobi Saurav's insights allow us to find out more about the numerous ways in which...
