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72% of Mobile Games Makers Adopting Hybrid Monetization Model
Industry survey on in-game monetization looks at how free to play publishers and developers are adapting to changing marketing conditions We've just published the results of its industry survey* carried out in partnership with Gamesforum to look at hybrid monetization trends in free to play...
Frameplay, Adverty and AdInMo unveil groundbreaking in-game advertising partnership
In-game advertising innovators unite to offer unmatched scale and access through Frameplay’s new exchange Frameplay, Adverty, and AdInMo have united to create a groundbreaking preferred partnership in the US and collaborate across key global markets to drive standardization. In a significant move...
Meet us at Gamesforum London 2024
Meet Team AdInMo at one of our favourite games industry events, Gamesforum London Gamesforum returns to London in September where AdInMo will be previewing the results of our industry study on Hybrid Monetization. Our co-founder and CEO, Kristan Rivers willl be exclusively sharing insights from...
Meet us at DMEXCO 2024
In-game advertising at DMEXCO. Cologne EXPO Centre Team AdInMo is off to the beautiful city of Cologne for DMEXCO 2024; the hottest digital marketing & advertising showdown in Europe. On on both Wednesday 18th and Thursday 19th, as part of our industry buyer education programme, we are...
AdInMo launches InGamePlay SDK 3.0 with Clickable Ad Units
Team AdInMo are excited to announced the beta release of its InGamePlay SDK 3.0. InGamePlay 3.0 builds on AdInMo’s existing tech stack which offers multi-format non-interruptive immersive advertising. The latest SDK launches clickable in-game ad unitsdesigned with the player experience at the...
PG Mobile Game Awards 2024
Nominated again! Please help us win this year🤞 Please be kind to the good guys of in-game advertising and take 1 minute to vote for us in the Pocket Gamer Mobile Game Awards, Best Advertising & UA Service Vote AdInMo if you believe in: 🕹️ Immersive ads make free-to-play games better 💸 Hybrid...
Five things we’re looking forward to in Cannes
Team AdInMo is heading to Cannes Lions. The ultimate FOMO event for the advertising world and celebration of creativity. 1. We can’t wait to see the shortlist for this year’s Entertainment Lions for Gaming… although do hope one day we’re all gathering in Cannes celebrating creative in-game...
Developers must diversify monetization to survive
Following the release or our latest multi-format InGamePlay SDK, PocketGamer.biz, spoke to Kristan Rivers about why we’ve added rewarded and audio ads and what this means to changing landscape of in-game advertising. This article was written by Paige Cook, Deputy Editor for PocketGamer.biz...
Meet us at Gamesforum Cyprus 2024
We just couldn't miss Gamesforum's first ever event in Cyprus on 11th April. The Gamesforum community always brings together the best in ad monetization and we’re delighted to be part of their inaugural event in Cyprus with its vibrant publisher ecosystem.Innovation in Ad Monetization: Our CEO...
Major new release from AdInMo combines player data and multi format support to become the most integrated InGamePlay platform
We've just added audio and rewarded formats to our tech stack so that publishers and advertisers can now reach and monetize players with even more formats from a single ad placement. The comprehensive InGamePlay SDK gives publishers greater choice and control on how best to monetize and retain...
AdInMo appoints contextual tech guru as Chief Product and Technology Officer
AdInMo’s leadership team expansion continues with the appointment of Richard Brindley as CPTO. Previously CIO at contextual targeting pioneers Vibrant Media, he sees privacy-first addressability as the unlock for brand advertisers wanting to reach relevant audiences in-game. We are very excited...
When the hat fits: AdInMo appoints industry veteran John Rankin as Chief Revenue Officer as part of leadership expansion
Industry veteran is a much overused term but AdInMo’s latest executive appointment truly fits the moniker bringing extensive games and advertising industry experience. John rejoins Team AdInMo to head-up commercial strategy for the in-game advertising platform. We're super delighted to announce...
Meet us at Gamesforum Barcelona 2024
The 2024 event season is well underway with Spain being our next stop for Gamesforum Barcelona on 7th and 8th February. Come and meet us! All Gamesforum events feel like you’re hanging out with smart friends. You learn something and you enjoy their company. That’s why we’re excited to be involved...
AdInMo hires industry big-hitter to smash 2024 in-game product innovation bringing Rewarded InGamePlay & Audio into the mix
Former TargetSpot and Azerion executive Adam Pattison joins Team AdInMo as Product Director to spearhead the company’s player-first roadmap. Great news for AdInMo; we've appointed industry leader, Adam Pattison, as its new Product Director. Adam joins from Targetspot where he was the Targetplay...
Meet us at PG Connects London 2024
Meet Team AdInMo at PG Connects London on 22nd-23rd January 2024! We're super excited to be heading to The Brewery next week for Pocket Gamer Connects London. It's going to be an epic start to events in 2024, and we can't wait to meet up with our industry pals and dive into all things ad...
