AdInMo hires industry big-hitter to smash 2024 in-game product innovation bringing Rewarded InGamePlay & Audio into the mix
Former TargetSpot and Azerion executive Adam Pattison joins Team AdInMo as Product Director to spearhead the company’s player-first roadmap.
Great news for AdInMo; we’ve appointed industry leader, Adam Pattison, as its new Product Director. Adam joins from Targetspot where he was the Targetplay Global Head and Managing Director of UK. Azerion acquired the digital audio business in late 2022.
Adam’s impressive commercial and product track record will help drive AdInMo’s innovative 2024 product roadmap including the pioneering Rewarded InGamePlay and Audio ad formats which will be available in Q1 with a single SDK approach to provide advertisers and developers choice and bring players the best brand experience in-game.
AdInMo CEO and co-founder Kristan Rivers says, “Adam has a highly valuable mix of commercial nous and product expertise. Platform and regulatory pressures are forcing game developers to constantly innovate to identify new monetization streams, while balancing player experience. In 2024 immersive formats will play a pivotal role in hybrid monetization.
“Having a strong conduit between tech, customer and player is essential to drive innovation and build products that are consistent with our player-first mission and which leverage contextual and behavioural data to enrich the in-game brand experience. With Adam’s strong audio background the future is looking noisy and disruptive for us – in all the best ways.”
Adam adds: “I’m super-excited to be part of Team AdInMo. They push the innovation envelope the most in the in-game landscape. I am already loving working with our internal teams, fantastic partners and global developer community to champion how we deliver the best brand experience for advertisers and players.. Adding audio to AdInMo’s product mix is a totally natural fit, and there’s lots more to come.”
More…
InMobi – the time is right for ‘mobile product placement’
Interview with David DiAngelo, VP of marketplace development at InMobi Anyone who has seen the movie Castaway will know what product placement is. Tom Hanks stars as a FedEx employee. He flies on a FedEx plane. He opens a lot of FedEx packages. This is a particularly...
TinyBit Studios – Annoying ads ‘bite the hand that feeds you’
Interview with Mark Currie, Development Operations Director at TinyBit Studios In a consumer survey by Google, 69 percent of people surveyed said they were motivated to install ad blockers by annoying or intrusive ads. This was quite a shocking thing to publish – from...
Mobile games trends 2021: key takeaways from MEF’s webinar
AdInMo’s CEO Kristan Rivers recently participated in a industry discussion hosted by MEF and moderated by Omdia’s Senior Games Analyst George Jijiashvili, discussing key trends in mobile games. He was joined by Jonathan Stringfield, VP Global Business Marketing,...
