Optimizing for revenue not joy: Gamesforum London and the mobile gaming monetization predicament
Has the mobile games industry's relentless pursuit of revenue optimized the joy out of the player experience? I’ve just returned home from a two week business trip involving a lot of trains across Europe, with the last stop including London and the always-educational Gamesforum event, at which I...
Hardcore or Casual? Both. Neither. That’s not the point!
AdInMo’s Senior Partnership Manager for LATAM, Manuela Magalhaes was recently at Maximidia in Brazil and here shares her takeaways from the show. Despite LATAM being big adopters of in-game advertising, it’s clear the potential of immersive formats is much greater in the region and a call to...
InSideInGameInSights with Emma Raz, Director of Commercial at NumberEight
In the ever-evolving landscape of mobile gaming, questions about identity and data have taken center stage. With the upheaval caused by the deprecation of third party cookies, the scarcity of first party data, and the challenges posed by iOS14.5's removal of IDFAs, marketers find themselves...
Game Spotlight: Super Mart from Arcadian Lab
Indie developers, Arcadian Lab, specialize in creating free-to-play idle-arcade mobile games with several sucessful titles in their portfolio. Earlier this year the studio decided to add intrinsic in-game advertising as part of their monetization mix, and after testing other in-game monetization...
Why is everyone still eating at McDonalds?
At DMEXCO 2023, IAB Europe previewed the results of its Attitudes To Programmatic Advertising Survey. Here we lift the hood on one of its key findings: the pivotal shift back to the use of third-party data. DMEXCO is always a great barometer for digital advertising trends, and without a shadow of...
InSideInGameInSights with Valerio Sudrio, Director of Product Management at Usercentrics
GDPR has been around for a while now, but often remains the domain of DPOs, lawyers and marketing types. However, understanding data protection regulatory frameworks and managing user consent is also a crucial aspect of app monetization. Episode 5 of InSideInGameInSights explores the importance...
Gamescom 2023: Not the year of anything?
Another year, another hot Gamescom 2023 in Cologne. Everyone has their personal event-tips and mine is ‘you must ALWAYS click the “air conditioning” checkbox when booking your Gamescom room’, as like my home of Texas there is no alternative in Cologne in August. If I’m honest I’ve struggled with...
How many media touchpoints are in your day?
Demand Advisor, Yasin Dabhelia talks about why gaming is an essential touchpoint in an omnichannel media plan. In the ever-expanding realms of digital advertising, the gaming industry is becoming a formidable force with in-game formats consistently featuring in the list of ‘emerging channels’...
AdInMo Developer Shoutout
Mobile games development is a fine balance between creating the best games for players and paying the bills. We get it. Here’s our regular check in on some of the latest developers doing just that by increasing monetization while improving the game experience with immersive in-game ads. We salute...
How Equativ is levelling-up its gaming marketplace with in-game advertising
With approximately 3 billion gamers worldwide, the gaming market surpasses the combined size of the TV and Music industries. Projections indicate that gaming revenues are expected to reach nearly $350 billion by 2027. The IAB has made significant strides in establishing definitions and standards...
Mad week at MAD//Fest
The team at MAD//Fest pulled off another amazing gathering in East London. Fantastic content across all marketing disciplines and a great lens through which to see in-game advertising in the context of brand marketing. Here’s our COO, Joanne Lacey’s highlights from the week. All Eyes On...
Gaming is green – here’s why…
Did you know that the advertising industry emits more emissions than the entire aviation industry (Sharethrough)? Scary isn’t it? Programmatic is now fundamental to the digital ad ecosystem; however the delivery and measurement of advertising is a significant factor to the increase in the carbon...
Programmatic Pioneering
Last month our COO Joanne Lacey attended the Programmatic Pioneers Summit in London. Here, she shares some of her takeaways on the key themes and opportunities in programmatic advertising ecosystem according to the analyst and brands at the show. AI The ever-enigmatic Sir Martin Sorrell kicked off...
Sega and Rovio: A Match Made in Gaming Heaven?
Whether you consider yourself a gamer or not, you're probably familiar with the names Sonic the Hedgehog and Angry Birds. Sega is the legendary Japanese video game publisher of classics such as Sonic the Hedgehog and Virtua Fighter. Meanwhile, Rovio is the Finnish mobile gaming company behind...
Why it pays to update
Monetizing with in-game advertising continues to evolve as an emerging ad format. In April, we launched V2.5 of our InGamePlay SDK. Product Manager Herman Khabazov talks about how the latest features maximise monetization and why it’s important for developers to keep pace with in-game...
