AdInMo and NumberEight announce partnership to advance mobile in-game advertising addressability

Feb 9, 2022

Adtech partnership based on privacy-first approach to ad targeting.

 AdInMo and on-device contextual intelligence platform NumberEight have announced at Gamesforum Barcelona to drive privacy-first personalization for in-game advertising.

AdInMo’s InGamePlay brand advertising platform enables immersive brand experiences, where ads are seamlessly integrated directly into gameplay and do not interrupt player immersion.  Click-free ad units offer a more authentic engagement for advertisers looking to reach new and hard-to-reach audiences.  

AdInMo’s ad targeting is based on player data and the partnership with NumberEight allows AdInMo to collect additional behavioural signals. The two partners share a privacy-first approach and aim to tackle mobile addressability of in-game advertising at scale by leveraging untapped first-party data.

NumberEight offers Mobex (mobile context), live context and behavioural audiences, to advertisers without the need for personally identifiable information (PII), advertising IDs or cookies.  Utilising on-device computing and mobile sensors, NumberEight’s AI platform can detect live contexts, including if a user is playing at home, while commuting, or during a work break. The AI technology groups these actions into behavioural segments stored on the device without the need for tracking, creating a new opportunity never before available to brands.

Kristan Rivers, CEO and Co-Founder of AdInMo added: “We’re delighted to be working with the team at NumberEight. We have a shared vision: that mobile advertisers should celebrate not fear the demise of user tracking. The ability to offer advertisers hyper-targeted campaigns without the need for PII or identifiers is a ground-breaking achievement in ad tech, and respects the increasing awareness that consumers have of their digital privacy. NumberEight’s device data signals will augment AdInMo’s unique PlayerPersonasFramework to offer real-time relevant personalized brand experiences, at scale. 

We’re currently running trials with several publishers across our global mobile games inventory leveraging the data from NumberEight to offer AdInMo’s demand partners better targeting for their in-game advertising campaigns.” 

NumberEight CEO, Abhishek Sen, added: “We’re excited to be partnering with the team at AdInMo to help advertisers better understand mobile gamers with behavioral and contextual data that doesn’t rely on PII or identifiers. Nearly everyone on the planet has a mobile phone and over half of them play mobile games, resulting in a rich diversity of both game genres and players. Mobile gamers definitely do not conform to traditional gaming stereotypes and on-device contextual signals help better understand these diverse and hard-to-reach audiences.

Through this partnership, we aim to help AdInMo’s publishers maximize the value of their mobile inventory while also allowing advertisers to reach these relevant and diverse audiences in the moments that matter most. Thus delivering both the needed scale and upholding user privacy principles – all this in a sector as exciting as mobile gaming!”

About NumberEight

NumberEight solves mobile addressability at scale by giving new life to untapped 1st party data. We empower app developers, ad partners, and advertisers to explore the power of mobex (mobile context) to connect with their users in a relevant, impactful, and most importantly, a private way. We do this through our best-in-class mobile AI software, which predicts the live context of a user (e.g. running, commuting) from sensors present in the device, and then packages them neatly into ID-less behavioural audiences (e.g. joggers, frequent shoppers). All computation happens on-device, thus producing a privacy-by-design solution.

https://www.numbereight.ai/ 

More…

IAPBoost™️ unwrapped at PGC London 2025

IAPBoost™️ unwrapped at PGC London 2025

This week at Pocketgamer Connects London, we were delighted to be joined on stage by our partners SuperScale and NOXGAMES who shared early insights from working with InGamePlay 3.0. We launched our latest SDK in Q4 rolling out new hybrid monetization features and...

read more
Mobile gaming and advertising predictions 2024/2025

Mobile gaming and advertising predictions 2024/2025

AdInMo’s co-founder and CEO, Kristan Rivers, scored an average of B+ for his 2024 predictions. What does 2025 have in store for mobile gaming and adtech? 2024 Scorecard Player First: games bring back the fun: B+ While there has been a noticeable shift towards...

read more
Meet us at PGC London 2025

Meet us at PGC London 2025

PG Connects London is always the best way to kick off the New Year Collaboration across the ecosystem is key and we’re delighted to be co-hosting sessions at Pocket Gamer Connects London 2025 with our partners SuperScale and Usercentrics in the Monetiser and Global...

read more
Share This
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.