Meet us at PGC London 2025
PG Connects London is always the best way to kick off the New Year
Collaboration across the ecosystem is key and we’re delighted to be co-hosting sessions at Pocket Gamer Connects London 2025 with our partners SuperScale and Usercentrics in the Monetiser and Global Trends Tracks. We’ll be joined by our InGamePlay developer partners to explore the trends and case studies to showcase the impact of in-game advertising.
Schedule a meeting with the team via Meet to Match. Can’t wait to see you there!
Day 1 – 20th January 2025 – 2:40pm – Track Room 2
Leveraging player and AI-powered business Insights: Unlocking value for hybrid monetization and growth in 2025.
Adam Pattison
Paige Cook (Moderator)
David Vykopal
NOXGAMES
Markus Kiukkonen
Bitmagic
Ivan Trancik
SuperScale
Ondrej Turza
SuperScale
Day 2 – 21st January 2025 – 3pm – Track Room 2
How first-party data creates more valuable players in-game. Privacy-first trends, techniques and innovations shaping monetization and acquisition in 2025.
Kristan Rivers
CEO & Co-founder
AdInMo
Božo Janković
Valerio Sudrio
Usercentrics
Abhishek Sen
NumberEight
Jacki Vause
Dimoso
More…
A/B Testing Your InGamePlay Placements
Testing InGamePlay ad placements to understand the full potential and optimize implementation is always recommended. You can enable sandbox mode for device testing and set-up A/B tests to understand impact on your key metrics. Here’s a useful case study from our...
Beyond Banner Ads Part 4: Promoting IAPs to optimize for higher ROI
The final instalment from advisor Tiffany Keller in our series deep-dive series looks at how to harness player intentionality to serve the right message with higher ROI than an impression, with analysis on Spades Fever. When you’ve solved for the Substitution Effect...
Beyond Banner Ads Part 3: Advanced Use Cases
AdInMo Advisor Tiffany Keller continues to put monetization theory into practice reviewing top hybrid casual game Wordscapes with analysis on the use of Ad Removal IAPs and double stacking ad units I’ll continue my meditation on the oft underestimated humble banner ad...
