Maximizing Reach and Revenue: HGC 2023

Our CEO and Co-founder, Kristan Rivers, will be speaking at HGC23 in Berlin next week.
Hit Games Conference (HGC) is a popular B2B gaming event runing for two days and featuring talks and panel discussions with many of gaming’s leading experts.
Mobile Game Publishing: Maximizing Reach and Revenue in 2023
Wednesday 8th November @ 4pm (CET)
Joining Kristan for this panel discussion are Roman Remez, Lead BD at Playcus Publishing, Roman Garbar, Marketing Director at Tenjin, Roee Raz, Founder & CEO at OVIVO Games and moderated by Stephen Lee, Head of Business Development from DECA Games.
More…
A/B Testing Your InGamePlay Placements
Testing InGamePlay ad placements to understand the full potential and optimize implementation is always recommended. You can enable sandbox mode for device testing and set-up A/B tests to understand impact on your key metrics. Here’s a useful case study from our...
Beyond Banner Ads Part 4: Promoting IAPs to optimize for higher ROI
The final instalment from advisor Tiffany Keller in our series deep-dive series looks at how to harness player intentionality to serve the right message with higher ROI than an impression, with analysis on Spades Fever. When you’ve solved for the Substitution Effect...
Beyond Banner Ads Part 3: Advanced Use Cases
AdInMo Advisor Tiffany Keller continues to put monetization theory into practice reviewing top hybrid casual game Wordscapes with analysis on the use of Ad Removal IAPs and double stacking ad units I’ll continue my meditation on the oft underestimated humble banner ad...