Meet us at Gamesforum London 2023
Team AdInMo are off to London for a game monetization show down on 18th October 2023.
We’re delighted to be speaking on two panels next week at the jam packed Gamesforum London 2023:
2:25pm – Privacy: a blessing in disguise? How privacy unlocks revenue for Mobile Game Publishers
Google’s latest requirements have thrust privacy into the spotlight once more. What was once a mere compliance necessity has evolved into a remarkable revenue opportunity for mobile game publishers.
Join us for an engaging panel discussion where industry experts unveil the potential of this privacy evolution. Discover how embracing privacy compliance can ignite your revenue streams, as our panelists share their real-world experiences. Dean Day, CEO of Black Smoke Studios, and Valerio Sudrio, Director of Product at Usercentrics, along with our very own Lewis Horgan as moderator will present data illustrating how a Consent Management Platform (CMP) supercharged in-game advertising monetization for Black Smoke Studios.
Prepare for an interactive dialogue that dispels common myths, addresses concerns, and showcases the untapped power of privacy in the mobile gaming industry.
2:50pm – Innovation in Ad Monetization Panel
Moderated by the lovely Tiffany Keller, Director of Product at Scopely and AdInMo Advisor, this will be a lively panel deisscusion surrounding the latest innovations in game monetization. Join Carly Ostasiewski, Director of Growth at adjoe, Igor Melniks, SVP Business Development at Zebedee and AdInMo CEO & Co-founder, Kristan Rivers.
More…
A/B Testing Your InGamePlay Placements
Testing InGamePlay ad placements to understand the full potential and optimize implementation is always recommended. You can enable sandbox mode for device testing and set-up A/B tests to understand impact on your key metrics. Here’s a useful case study from our...
Beyond Banner Ads Part 4: Promoting IAPs to optimize for higher ROI
The final instalment from advisor Tiffany Keller in our series deep-dive series looks at how to harness player intentionality to serve the right message with higher ROI than an impression, with analysis on Spades Fever. When you’ve solved for the Substitution Effect...
Beyond Banner Ads Part 3: Advanced Use Cases
AdInMo Advisor Tiffany Keller continues to put monetization theory into practice reviewing top hybrid casual game Wordscapes with analysis on the use of Ad Removal IAPs and double stacking ad units I’ll continue my meditation on the oft underestimated humble banner ad...
