Meet us at the Dubai GameExpo Summit
We’re heading to Dubai on 21st and 22nd June
Team AdInMo are more than a little exited to be visiting the vibrant city of Dubai this week for the PG Connects GameExpo Summit 2023. With the MENA market being the fasted growing games market in the world, we’re looking forward to connecting with friends and partners, old and new, at this global games industry event.
If you’re attending either of the days, we’d love to catch up and share with you how InGamePlay brand advertising is helping publishers and developers with new monetisation. Find us on the event’s MeetToMatch or drop us an email.
More…
A/B Testing Your InGamePlay Placements
Testing InGamePlay ad placements to understand the full potential and optimize implementation is always recommended. You can enable sandbox mode for device testing and set-up A/B tests to understand impact on your key metrics. Here’s a useful case study from our...
Beyond Banner Ads Part 4: Promoting IAPs to optimize for higher ROI
The final instalment from advisor Tiffany Keller in our series deep-dive series looks at how to harness player intentionality to serve the right message with higher ROI than an impression, with analysis on Spades Fever. When you’ve solved for the Substitution Effect...
Beyond Banner Ads Part 3: Advanced Use Cases
AdInMo Advisor Tiffany Keller continues to put monetization theory into practice reviewing top hybrid casual game Wordscapes with analysis on the use of Ad Removal IAPs and double stacking ad units I’ll continue my meditation on the oft underestimated humble banner ad...
