Meet us at PG Connects London 2023
Meet Team AdInMo at PG Connects London on 23rd-24th January 2023!
We’re donning our infamous orange t-shirts and heading to The Brewery for Pocket Gamer Connects London. It’s the perfect way to kick-off 2023, meet up with industry friends and plot what’s in-store for ad monetization and in-game advertising.
If you’re attending either of the days, be sure to book a meeting with one of the team to catch up or find out how InGamePlay brand advertising is helping publishers and developers monetize their mobile games.
More…
A/B Testing Your InGamePlay Placements
Testing InGamePlay ad placements to understand the full potential and optimize implementation is always recommended. You can enable sandbox mode for device testing and set-up A/B tests to understand impact on your key metrics. Here’s a useful case study from our...
Beyond Banner Ads Part 4: Promoting IAPs to optimize for higher ROI
The final instalment from advisor Tiffany Keller in our series deep-dive series looks at how to harness player intentionality to serve the right message with higher ROI than an impression, with analysis on Spades Fever. When you’ve solved for the Substitution Effect...
Beyond Banner Ads Part 3: Advanced Use Cases
AdInMo Advisor Tiffany Keller continues to put monetization theory into practice reviewing top hybrid casual game Wordscapes with analysis on the use of Ad Removal IAPs and double stacking ad units I’ll continue my meditation on the oft underestimated humble banner ad...
