Our Story
AdInMo was founded in 2017 in the home of games development Austin, Texas with one clear ambition: to make the advertising in games less sh*t…! In late 2019, we set up our HQ in Edinburgh, Scotland, the data capital of Europe to unlock the true potential of personalized in-game advertising for players, developers and advertisers alike. Today, Team AdInMo is a fully distributed global team committed to always follow three guiding principles to make InGamePlay a great experience for everyone.
Keep Players Playing
Give developers choice & control
Connect advertisers with relevant audiences
Immersive ads that add value
New monetization solutions
Data-driven targeting and metrics
Pioneering Change
Both the games and advertising ecosystems are facing big changes. Regulators and consumers alike demand greater privacy. Developers are under pressure from soaring user acquisition costs and ad fatigue that drives churn. Advertisers want more value from their media spend and need to be able to measure attention and engagement. In-game advertising is pioneering change now offering
Next Level
We’re on a mission to make in-game advertising a scalable programmatic media channel. Data is at the heart of our approach. It’s not about tracking (we’re glad IDFA went away and that cookies are next); it’s about creating targeted brand experiences for diverse player personas based on contextual targeting, mapping behavioural data and proprietary signals.
Always privacy first
More player agency
Greater brand relevancy
More…
Meet us at PGC London 2025
PG Connects London is always the best way to kick off the New Year Collaboration across the ecosystem is key and we’re delighted to be co-hosting sessions at Pocket Gamer Connects London 2025 with our partners SuperScale and Usercentrics in the Monetiser and Global...
Beyond Banner Ads Part 2: In-game ads in Match 3D Games
Continuing our expert series, AdInMo Advisor Tiffany Keller puts monetization theory into practice with a case study on Hexa Sort by Applovin’s Lion Studios. Hexa Sort by Lion Studios, a part of the Applovin family, is a break-out hybrid casual hit that’s grown the...
Beyond Banner Ads: Part 1
In this new series, monetization expert and AdInMo Advisor Tiffany Keller gives a masterclass in monetization theory with insightful use cases how in-game formats drive player engagement I’ll be honest: banners used to be the signal of a game with low retention-...
