Meet AdInMo at Pocketgamer Connects Digital #7
Sadly not in London, but we’re still looking forward to Pocketgamer Connects Digital #7. We’ve got some great sessions as part of the Growth Track and the AdInMo sales & design teams will be available all week to chat about all things InGamePlay.
Monday 12th July is Growth Track Day
- Session 1 – 9.30AM Superstar Speed Panel Rethinking InGame Advertising
Our very own CEO Kristan Rivers will be chatting to senior execs Rovio and Publicis to hear how they are exploring the opportunities and challenges of InGamePlay brand advertising.
It’s time to rethink In-Game Advertising. Traditional ad formats are a necessary monetisation evil. Custom brand activations are lucrative and additive to the game experience but usually only achievable for the largest of developers.
How can this be done at scale? Non-interruptive ads drive incremental monetisation, seamlessly integrate into game design reducing retention impact and crucially deliver a happy player experience. Mobile games offer advertisers the largest reach and most diverse player audiences. This underpins huge potential In-game media spend enabling brands to engage players globally in an authentic way.
- Session 2 – 12.00 How to Optimise Revenue & Retention for Your Games
Moderated by Jacki Vause (Dimoso), our CTO Chris Wright joins a fantastic panel line-up featuring Greenlight Games, Real Media Now, META Games Dive.
Speakers
Kristan Rivers
Co-Founder and CEO, AdInMo
Two decades of digital entertainment experience connecting branded IP to audiences at companies including Paramount Pictures, Acme Mobile (acquired by Binbit) and I-play (acquired by Oberon Media). MBA from University of Western Ontario.
Jarkko Rajamaki
VP of Advertising, Rovio
Rovio
Marcin Lewandowski
Account Director, Publicis Groupe
Marcin has 13 years of experience in journalism and public relations. He worked for such companies as Symantec, Microsoft, Sony Computer Entertainment, Ubisoft, Orange and many others. The PR campaigns he has worked on were repeatedly awarded with the most important marketing and PR awards in Poland.
Chris Wright
CTO, AdInMo
A serial entrepreneur, investor and technology advisor/CTO with over 20 years in the games industry, Head of Publishing at I-Play (acquired by Oberon Media) and Co-Founder and CTO at deltaDNA (acquired by Unity Technologies).
Jacki Vause
CEO, Dimoso
With over 25 years of experience in publishing and public relations, Jacki has developed traditional and digital communication strategies and impactful campaigns for some of the biggest names in the industry, including Rovio Entertainment, Warner Bros, Jam City and Gram Games. Jacki is also an active entrepreneur and has founded numerous online media properties in the UK including PRshots.com and Drumond Digital. Jacki is President of the international PR network “Global One Communication”, a mentor for the University of North Carolina and a member of the Chartered Institute of Public Relations.
Dean Day
Founder and CEO, Greenlight Games
Dean is a multi-award-winning Entrepreneur & the CEO of Greenlight Games, a games development & publishing studio. With just four years in the industry after starting his company fresh out of University, Dean has an impressive track record. With previous awards such as Young Startup Talent 2015, an honorable mention in Develops 30 under 30 and even one of his games winning a Best Game Bafta in 2017. Greenlight Games originally started as a mobile games studio but has now expanded to PC, Console & VR – with Dean hoping to build up a reputable portfolio for the company over the next few years.
Dan Anahory
Co-Founder & Head of Business Development, Real Media Now
Head of Business Development and Co-founder of Real Media Now. Dan is a serial entrepreneur with a background and passion for mobile games. He specialises in helping mobile games with UA, Retention and Monetisation.
Philipp J. Karstaedt
Co-Founder & COO, META Games
META Games
Elad Levy
Founder, Dive
Elad Levy is the Founder & CEO at Dive where he oversees the execution of the company’s vision to become a leader in custom analytics and Live Ops for insight and growth in the games industry. A 20-year veteran of the games industry and a seasoned entrepreneur, Mr. Levy previously co-founded Pacific Interactive and the category-defining game in the social casino space, “House of Fun,” acquired by Playtika, Ltd. in 2014. Following the acquisition, Mr. Levy joined the executive team at Playtika, leveraging the platform to scale “House of Fun” and playing an instrumental role in the eventual acquisition of Playtika by Giant Interactive/CIE in 2016.
