Apex Mobile Media and AdInMo forge partnership to accelerate in-game advertising adoption
In-app adtech provider has partnered with UK based AdInMo to bring in-game advertising to its Canadian clients.
InGamePlay brand advertising platform AdInMo and Apex Mobile Media, a leader in mobile in-app advertising have announced a partnership to bring in-game advertising to the Canadian advertising ecosystem.
Apex Mobile Media launched APEX Gaming Network (AGN) in late 2021, a division dedicated to help brands reach and engage gaming audiences in Canada and will be working with AdInMo to offer immersive brand experiences on mobile platforms including AR & VR as part of AGN.
AdInMo’s InGamePlay brand advertising platform offers a more immersive experience for gamers, where ads are seamlessly integrated into actual gameplay and do not interrupt gameplay. Maintaining player immersion means the mobile display ads offer a more authentic engagement for advertisers looking to reach new and hard-to-reach audiences.
According to a recent industry study by Pocketgamer, dynamic in-game advertising is the monetization channel most mobile game developers will most likely adopt in 2022 and the supply of in-game advertising inventory available to ad buyers will continue to increase exponentially.
Apex Mobile Media “AGN” CEO/co-founder Walder Amaya said: “The AdInMo partnership is a powerful combination for Apex Mobile to offer our current base of clients and Brands in the Canadian market. Within our gaming division “AGN” the deep understanding of the complex digital gaming market in Canada is unique and this partnership further enhances our commitment to bring world class solutions to our clients.”
Kristan Rivers, CEO and Co-Founder of AdInMo added: “We’re delighted to be working with the team at Apex Mobile Media to bring InGamePlay brand campaigns to the Canadian market. In 2002 in-game advertising will become a standard part of the programmatic digital media mix, not reliant on custom or one-off activations. Mobile will drive the adoption of immersive brand experiences and is the gateway to engaging players in the metaverse. The Apex team shares our vision of in-game advertising’s true scale and potential. We’re excited to be part of their Gaming Network.”
About Apex Mobile Media
APEX Mobile Media is a leading mobile marketing solution company that delivers unparalleled end-to-end digital advertising services to brands and agencies in Canada and specializes in providing brands with a premium and transparent mobile advertising experience.
More…
Game Spotlight: Friendbase from Palderio Creative Labs
Friendbase is a virtual world on Android and iOS. The game’s popularity lies in its core values: inclusion, entertainment, cultural globalization, education and safety. Created by award winning game studio Palderio Creative Labs based in Gothenburg, Sweden, ...
Wolves Interactive and AdInMo collaborate to enhance the in-game racing experience
Leading mobile racing game specialist Wolves Interactive selects AdInMo as it’s in-game advertising monetization partner. 27th October 2022, Edinburgh, UK and Turkey: AdInMo, the in-game advertising platform, today announced a multi-title deal with Wolves Interactive...
Game Spotlight: Horror Hospital 2 from Heisen Games
Horror Hospital 2 is a horror survival game set in an eerie abandoned hospital where a multitude of peril awaits the player. Created by Heisen Games, it was released earlier this year and is a sequel to the original hit title Horror Hospital from 2016 and has already...
